Our Services
From ground up hotels to holistic reimagining of existing properties, VHG brings deep expertise across every stage of hospitality development and management: branding, repositioning, operations, and the day-to-day logistics that keep a hotel running seamlessly. What sets VHG apart is an unwavering commitment to atmosphere: the sophisticated, distinctive character that makes indelible memories. The results are hotels that do more than host. They give people an experience and sense of belonging they can’t find anywhere else.
Hospitality Management Services
01Hospitality Management
Valencia Collection delivers a full suite of services designed to strengthen operational cash flow and build lasting asset value. We select branding concepts with rigor and execute them fully, leveraging strategic partnerships to streamline distribution, deploying technology to drive profitability, and operating with the efficiency that lowers total property costs.
Our portfolio of owned and third-party managed assets speaks for itself: the right opportunities, in the right markets, backed by the right partners. Wherever we operate, we bring economies of scale to bear, giving hotel owners the resources and reach to meet their investment goals. The proof is in the numbers. Our properties consistently deliver industry-leading benchmarks in revenue performance, market penetration, guest satisfaction, cost management, and profit margins.
02Sales & Marketing
Entrepreneurship starts at the top of the funnel. Our seasoned sales teams differentiate Valencia Collection properties by selling the experience, not just the room, setting us apart from the competition at every turn. Our people are outside-the-box thinkers and skilled negotiators, driven by a genuine passion for delivering results to owners, partners, and guests alike.
03Digital Marketing & Engagement
We take an integrated approach, where digital marketing, sales, and revenue management converge into a single strategy. This forward-thinking model lets us leverage brand equity and strategic partnerships to their fullest. At the center of it all is the guest experience — driving the online engagement that translates into maximum visibility, dominant market penetration, and optimal conversion.
04Revenue Management
Valencia Collection consistently leads the market in REVPAR and GOPAR, the result of an entrepreneurial, collaborative culture built to win. Our team executes on every level of revenue generation: distribution, channel and business mix, pricing, inventory controls, accurate forecasting, and demand generation.
05Central Reservations Office
Our 24/7 reservations call center runs on cutting-edge technology and a culture built around revenue generation and guest satisfaction. Specially trained agents deliver a seamless experience indistinguishable from being on-site, at a fraction of the cost.
06Culinary Approach
The best food tells a story of its place and people. Our culinary approach is tailored to each property and market, with a sharp focus on concept, menu development, and distinctive flavors that makes dining a joyful, transformative experience.
07Centralized Accounting
Decades of experience working with property owners inform every financial decision we make. Committed to both long- and short-term goals, we use industry-leading software to guide decisions that maximize profitability and drive lasting property value.
08Culture
We’re known for assembling and nurturing award-winning teams. We treat our associates as our most important investment, prioritizing recruitment, training, and retention at every level. That culture empowers our people to deliver extraordinary experiences, reflected in top guest service scores and market-leading standing on hotel review sites.
Hotel Design
We create properties that do more than accommodate guests. They transport them to luxurious, distinctive destinations shaped by a meticulous eye for detail and a passionate commitment to exceptional hospitality. In collaboration with award-winning architects, interior designers, and local artisans, artists, and makers, we design hotels that elevate the guest experience, and your investment. Partner with us, and discover what it means to set a new standard.
Irving, TX
Hotel Development
Valencia Collection specializes in operating full-service, independent hotels, offering end-to-end management, development, renovation and branding, and repositioning services for both new builds and existing properties, whether Valencia-owned or third-party assets. Our team excels at the discipline behind every successful project: setting timelines and milestones, selecting hotel products, developing precise pre-design budgets, and assembling the right design teams and consultants from day one.
Creating Standout Properties & Performance
What sets Valencia Collection apart is our proven ability to reveal every property’s unique identity, one built on individuality, character and a true sense of place that resonates with both guests and the local community.
That approach does more than create memorable hotels; it creates outperforming standouts. Our properties consistently achieve RevPAR indices of 120% to 150%+ against their competitive sets, with operating profit margins that rank among the best in the industry, and that outperformance only widens during downturns and shoulder seasons, when a distinct identity matters most.
Hotel Design & Construction Oversight
Throughout construction, Valencia Collection manages the design team, drives pre-construction scheduling, and navigates permit and entitlement approvals. We coordinate interior design and select furniture, fixtures, and major systems, while supporting contract bidding and negotiations. From there, we carry the project to the finish line, managing the soft opening, overseeing system start-up and burn-in, and delivering all project close-out documents.
Hospitality Branding & Repositioning
The right branding and positioning are critical elements in reimagining assets. Together with trusted experts, we build scalable design systems and positioning that resonate with audiences and compel them to act. By leveraging strategic partnerships, streamlined distribution, and technology, we’ve built an impressive portfolio: boosting revenue, reducing expenses, creating long-term value, and driving greater profits.